Branding is an investment
Your logo and your company brand should not be seen as a cost but rather an investment. Get it right and you become instantly recognisable to your customers and potential customers, even if you are a small company, it will help you get noticed in your marketplace. Get it wrong, giving your brand little attention and being inconsistent could actually cost your business money in lost revenue.
Your brand is your logo, your identity. It’s the first thing and often the last thing your clients remember. It gives them a fi rst impression of who you are. It makes a statement. This should be consistent right across everything you do, from business cards, to stationery, to your invoices, signage, and websites – every opportunity you have to communicate with your clients. Customers recognise brands, they become familiar and familiarity builds trust, which is why we believe branding is an investment.
What is a brand?
Your company brand or identity is important, no matter what size of business you are – it’s how you can differentiate from the competition and it gives your company a personality. Why do the likes of Coca Cola and Microsoft protect their brand so much? But it doesn’t have to cost the earth, it just needs thought and a consistent and professional approach to everything you produce. If you can see it you can brand it – your business cards, stationery, leafl ets, website, invoices, signage…the list is endless.
A logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. And sharpish. Without a logo – or worse, with a poorly designed one – your organisation may look amateurish. A company can survive without a logo, but a great logo will help your customers and potential customers identify with you and give you a competitive edge.
Brand isn’t just about a logo though, it’s about creating a consistent “look and feel” with the use of colours, design elements and typefaces through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales.
Choose a branding package
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Budget logo package from £199 + vat
Got something in mind?
If you’ve already got a strong idea for your logo but you need us to realise your concept you might want to consider our budget logo package which includes 2 hours design time, 1 hour fine tuning and logo supplied on disc.
Prices from £199 + vat -
Logo Identity Package from £399 + VAT
Logo Identity Package from £399 + VAT
Whether you are a start up business looking for that new brand, an existing business looking to bring your brand into the 21st century or a large company looking for a sub brand to launch a new product or service, First Impression can help you.
The basis of your brand starts with your logo, which can then be applied right across your printed and online marketing materials. With our Corporate Logo Package, we take care of it all from concept, research, right through to visualisation.
Our corporate logo package includes:
- Customer consultation
- 2 hours research and development time
- 3 hours design time
- 3 logo ideas (minimum)
- 1 hour fine tuning
- Logo supplied on disc
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Corporate Branding Package from £1250 + vat
Corporate Branding Package from £1250 + vat
Many companies understand that a brand goes far beyond designing a logo and that a strong brand can help their business stand out from the crowd. A brand communicates the values of your business and this can be reinforced in many ways, for example:
- Your company name
- Your slogan or strapline
- Your logo
- Your company colours and typefaces
- Your company website
- Your signage
- Your marketing materials and stationery
A brand tells your customers who you are and what they can expect from you, which is why it should refl ect your products and services and the types of customers they are looking to attract.
First Impression can help you develop a successful brand for your business including:
- Customer consultation re business vision
- Research around your market and competition
- Names and straplines
- 4 logo ideas (minimum)
- Further development of one idea into suggestions for use, for example website design, stationery, brochure
- Branding guidelines laying down usage going forward
Find out more
Our branding prices are competitive and offer great value for money.
Contact us today to find out how a new logo from First Impression could transform your business.